Nifty News: Luxury brands join Decentraland‘s Metaverse Fashion Week

Auroboros, DressX, and republiqe, all digital-native fashion business, hosted immersive areas and stores within certain fashion districts, as suggested by the collaborates on a map. Decentralands MVFW resembled New York Fashion Week, where occasions can take place in different districts. It also materialized in different districts.

Decentraland hosted the Metaverse Fashion Week (or MVFW) this weekend. This occasion included wearables on virtual runways and arranged discussions panels. It likewise provided shopping experiences. Dolce & Gabbana and Estee Lauder were amongst the digital brands that participated, along with legacy high-end labels like Tommy Hilfiger and Dolce & Gabbana.

Main location for runway programs. Source: UNXD

Dolce & Gabbana flaunts an actual catwalk

Dolce & Gabbana just recently offered a collection of nonfungible tokens, or NFTs, for $6 million. This became part of a second collection that Dolce & Gabbana co-created together with UNXD. D&Gs next move into the Metaverse will be the launch of DGFamily NFT Communities, which will offer members access to digital and physical drops along with wearables. DGFamily members will be able to receive airdrops from the MVFW collection.

The First Metaverse Virtual Fashion Week was hosted by @decentraland and in collaboration with @unxd_nft. Go into the metaverse and check out the Dolce & Gabbana pop-up at https://t.co/intOw2lxfy pic.twitter.com/pjo7rn4BMQ
— Dolce & Gabbana (@dolcegabbana) March 25, 2022

Dolce & Gabanna provided 20 total looks of Metaverse wearables they developed specifically for the Metaverse Fashion Week. They used avatars with cat deals with to show the collection, a play on the term “catwalk”. The full collection was provided in an exclusive Dolce and Gabbana pop up in Decentralands Luxury style District. It was curated by UNXD, a luxury-focused market. Style Arabia and UNXD were essential partners in Decentralands curating of the traditional fashion brands at MVFW.

Etro unveils the upcoming collection at the runway

@EtroOfficial provided the Liquid Paisley collection throughout the Metaverse Fashion Week in collaboration with @UNXD_NFT. These wearables are being airdropped to Decentraland Users.
— March 26, 2022, Decentraland (@decentraland).

Etro on the other hand decided to sneak peek a real collection for their very first style show at the Metaverse. It includes 20 avatar models in both males and females and highlights one of the fashion homes most renowned prints and color schemes.

Cointelegraph spoke with Shashi Menon, Dubais publisher of Vogue Arabia, and cofounder and CEO at UNXD about the factors that many luxury brands have joined the Metaverse. Because it advised him of something familiar, Menon stated that the idea of launching a fashion week was the best.

Decentraland invites Italian shoe brands

COBRAS sneakers Source: Giuseppe Zanotti.

NFT collections were likewise launched by Giuseppe Zanotti and Hogan, 2 other Italian brands. ToDS Groups Hogan released the “Untraditional” NFT collection, the brand names very first tennis shoe, in collaboration with Exclusible. To offer the brands physical items, they set up a popup store in Decentraland in Boson Protocols Metaverse Marketplace to sell them as NFTs. Braw Haus, an innovative studio, picked the five NFT artists who created the collection.

Hogans virtual appear store. Source: Exclusible.

In partnership with the blue-chip NFT communityDeadFellaz, Giuseppe Zanotti, an Italian footwear designer, released a line of sneakers NFTs for MVFW. Deadfellaz provides physical garments through Boson Protocol as well, neuno will give its neuCard VIP members a green container cap, two shirts, and a bomber coat in addition to the COBRAS.

Republique offers high-end devices

Republiqe is a clothes brand. It showcased five custom-made clothing and teamed up with other brand names like Ester Manas Wandler, Wandler, and Osoi. Decentraland users can view, store and walk in the virtual shop to buy designer clothing.

Republiqe, a Metaverse-ready fashion house, partnered with Monnier, a Paris-based ecommerce platform to introduce a virtual accessories shop within Decentralands Luxury Fashion District. American brand name COACH was one of the brand names that transformed an existing physical item into a NFT wearable. Republiqe contributed in developing COACHs first ever NFT of the “Pillow Tabby Shoulder” bag.

The Metaverse Fashion Week is finally here! You wont want to miss out on our NFT wearables from top brands.
— Republiqe Clothing (@RepubliqeC), March 24, 2022

Other Nifty News

DressX collaborated with Fendi on digital garment design. This remained in addition to the runway shows in Decentraland. It was used in an interview spread in style magazineHaute living in January. This cover included digital high-end designer clothes on a human and might be bought directly from the Fendi site.
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Republiqe, a Metaverse-ready style house, partnered with Monnier, a Paris-based ecommerce platform to release a virtual devices store within Decentralands Luxury Fashion District.

Auroboros, DressX, and republiqe, all digital-native style companies, hosted immersive spaces and stores within certain style districts, as indicated by the coordinates on a map. Dolce & Gabanna provided 20 complete looks of Metaverse wearables they developed particularly for the Metaverse Fashion Week. The full collection was made readily available in an unique Dolce and Gabbana pop up in Decentralands Luxury style District. Style Arabia and UNXD were key partners in Decentralands curating of the conventional fashion brand names at MVFW.

NFT style collections are a hot trend. This appears as traditional designers present NFT collections in the Metaverse. Fashionistas will increasingly have the ability to use NFTs to express themselves on Web3 platforms as well as in reality, which is most likely to make digital style more appealing to those who are the very first to market.

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